Phú Simi

FROM VIETNAM, WITH A GLOBAL PERSPECTIVE

Ideas for better businesses.
Lessons for a more thoughtful life.

Business, leadership, marketing and technology through the eyes of Hoàng Việt Phú — founder of SIMI and SIMIGO.

Meet the author →

Explore the ideas

Business & Leadership

Building companies, developing teams and learning from entrepreneurs.

Marketing & Technology

Digital commerce, AI and practical approaches to creating value.

Learning & Life

Books, experience and ideas that help us think more clearly.

English articles

The English edition is getting started. Selected essays are being translated and reviewed. In the meantime, explore the original Vietnamese blog.